For the 'open for entry' campaign, we had various adverts in PharmaTimes magazine as well as promoting the nomination categories online through through social media which saw an increase in votes.
The programme on the night had a redesign this year, making it more simple to read and a fresh look.
The materials on the evening show the branding throughout the awards, from large scale signage to the certificates and pop ups.
For 2017 I introduced winner graphics for social media, this runs throughout the evening and a lot of the attendees use Twitter to promote their work and achievements so I created graphics for the winners to re-tweet which was a hit with them! This is something that was a success and will continue to be developed in the future. Social media is becoming a lot more visual, so that was my aim when thinking about how to be more interactive.
For 2017, a winners pack was introduced, so that they can spread awareness of their win further and promote others to enter the 2018 awards. We provided flyers for them to distribute as well as copies of their certificates and a summary sheet of their project.